War in the Boardroom Why LeftBrain Management and RightBrain Marketing Don't See EyetoEyeand What to Do About It eBook Al Ries Laura Ries lecteur PDF UDY

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ebook War in the Boardroom Why LeftBrain Management and RightBrain Marketing Don't See EyetoEyeand What to Do About It eBook Al Ries Laura Ries QYP

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Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think

There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.

Management minds are not on the same wavelength as marketing minds.

What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer.

What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.

These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including

• Management deals in reality. Marketing deals in perception.
• Management demands better products. Marketing demands different products.
• Management deals in verbal abstractions. Marketing deals in visual hammers.

Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

ebook,Al Ries, Laura Ries,War in the Boardroom Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It,HarperCollins e-books,Industrial Organizational Psychology,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Management,BUSINESS ECONOMICS / Marketing / General,BUSINESS ADMIN MGMT - MANAGEMENT,Business Economics,Business / Economics / Finance,Business/Economics,GENERAL,General Adult,INDUSTRIAL PSYCHOLOGY,Industrial Organizational Psychology,Left and right (Psychology),MARKETING MANAGEMENT,Management,Management - General,Management;Psychological aspects.,Marketing,Marketing - General,Marketing;Psychological aspects.,Non-Fiction,PSYCHOLOGY / Industrial Organizational Psychology,Psychological aspects,United States,business/personal finance;social science;business;his;management;marketing;owned;pdf;prepub;top management;z29titles;zdollar10 80;2008;2009;2010,BUSINESS ECONOMICS Marketing / General,BUSINESS ECONOMICS Management,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Management,BUSINESS ECONOMICS / Marketing / General,Management - General,Marketing - General,PSYCHOLOGY / Industrial Organizational Psychology,Business / Economics / Finance,Management,Marketing Management,Marketing,Psychological aspects,Business Economics,Business/Economics

War in the Boardroom Why LeftBrain Management and RightBrain Marketing Don't See EyetoEyeand What to Do About It eBook Al Ries Laura Ries Reviews :

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think

There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.

Management minds are not on the same wavelength as marketing minds.

What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer.

What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.

These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including

• Management deals in reality. Marketing deals in perception.
• Management demands better products. Marketing demands different products.
• Management deals in verbal abstractions. Marketing deals in visual hammers.

Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

ebook,Al Ries, Laura Ries,War in the Boardroom Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It,HarperCollins e-books,Industrial Organizational Psychology,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Management,BUSINESS ECONOMICS / Marketing / General,BUSINESS ADMIN MGMT - MANAGEMENT,Business Economics,Business / Economics / Finance,Business/Economics,GENERAL,General Adult,INDUSTRIAL PSYCHOLOGY,Industrial Organizational Psychology,Left and right (Psychology),MARKETING MANAGEMENT,Management,Management - General,Management;Psychological aspects.,Marketing,Marketing - General,Marketing;Psychological aspects.,Non-Fiction,PSYCHOLOGY / Industrial Organizational Psychology,Psychological aspects,United States,business/personal finance;social science;business;his;management;marketing;owned;pdf;prepub;top management;z29titles;zdollar10 80;2008;2009;2010,BUSINESS ECONOMICS Marketing / General,BUSINESS ECONOMICS Management,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Management,BUSINESS ECONOMICS / Marketing / General,Management - General,Marketing - General,PSYCHOLOGY / Industrial Organizational Psychology,Business / Economics / Finance,Management,Marketing Management,Marketing,Psychological aspects,Business Economics,Business/Economics

War in the Boardroom Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It - edition by Al Ries, Laura Ries. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading War in the Boardroom Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It.

 

Product details File Size 777 KB Print Length 304 pages Publisher HarperCollins e-books; 1 edition (February 19, 2009) Publication Date October 6, 2009 Sold by  Services LLC Language English ASIN B001TJ2YBE

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